CCAB Board of Directors
Director of Canada, Apple Retail
Director, Apple Retail Canada
Troy has been closely connected in the Canadian retail & tech industry for over 20 years. In 2005, Troy joined Apple to launch Apple Retail in Canada and continues to lead Apple Retail, which includes retail stores, small and medium business teams and in-store educational offerings. With stores across Canada, from Halifax to Vancouver, Troy continues to stay connected to communities and local issues across the country.
He has a passion for I&D work and has become a leader and ally across many different diversity networks at Apple including: Co-Chair for Pride@Apple for North America; Executive Sponsor for both I&D and Women@Apple and most recently, he supported the launch of Indigenous@Apple across Canada, the US, Australia and New Zealand. He is best known for leading the retail growth that Apple has seen in Canada, for his ability to connect with his teams and his passion for his country and community.
Troy is proud to be Indigenous from the Bras d’Or First Nation and has spent many years on a personal journey of reflection, education and understanding which he instills in his four wonderful children.