Ay Lelum The Good House of Design Inc.

Ay Lelum The Good House of Design is a second generation Coast Salish Design House from Nanaimo, B.C.. Garments are designed and produced in B.C. by Sisters, Aunalee and Sophia, mentored in fashion design by their Mother, Sandra Moorhouse-Good. They collaborate with and feature traditional Coast Salish artwork by their Father and Brother, William and Joel Good, from the Snuneymuxw First Nation. They incorporate family designs into fabric patterns for their collections and utilize eco-friendly fabrics, making their couture pieces in Nanaimo and manufacturing ready wear in Vancouver. Each collection is inspired by family artwork and cultural teachings by their Father, while following strict cultural protocols and Hul’q’minum Law. They record their own music as part of the design process and are verified Spotify Artists. Ay Lelum was awarded the 2018 Indigenous Business of the Year Award in their category through the BC Achievement Foundation and are recipients of the 2021 Excellence in Culture Award through the City of Nanaimo.

Keywords: Fashion, Music