Lynda Keith has worked in the Marketing, Communications, Special Events and Sponsorship industries for over 25 years and is the principal of Lynda Keith – Marketing, Communications & Events. She began her career at the Bay, heading up the Special Events Dept. for their flagship store and later was promoted to Senior Manager, National Special Events for the retail chain. Between positions at the Bay, Lynda took on the role of Director, Marketing and Retail Services for Yorkdale Shopping Centre. Next, Lynda turned her sights to the non-profit sector becoming Manager, Marketing and Communications, for the Toronto Zoo. Most recently Lynda was the Director, Resource Development, for Camp Maple Leaf, a camp for disadvantaged kids and children of Military families. Lynda has a B.A. in Communications from the University of Windsor.