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Senior Communications Associate
Canadian Council for Aboriginal Business (CCAB) is a national Indigenous, non-partisan association. Our mission is to promote, strengthen and enhance a prosperous Indigenous economy through the fostering of business relationships, opportunities, and awareness.
The Sr. Communications Associate is responsible for CCAB Communication initiatives including but not limited to: Media relations, Social media and writing/editing marketing materials.
Key Responsibilities:
Communications:
- Draft speeches, talking points, quotes, press releases, fact sheets and web copy.
- Oversee the coordination, writing, and publishing of bi-weekly e-newsletters.
- Gather and post internal Morning News
Media Relations:
- Plan and execute the communications strategy to support CCAB objectives.
- Support the development of key messages and positioning statements for leadership team and key stakeholders.
- Plan and execute a variety of media events designed to promote CCAB and its initiatives (e.g., press conferences/launch events, etc.)
- Secure press and media coverage, build and maintain relationships with relevant media.
- Evaluate and respond to inquiries from the public, the press, and related organizations.
- Drive continued improvement through regular review and analysis of media coverage results.
- Commission and/or undertake relevant market research.
Social Media
- Content Calendar Development: Strategize, manage, develop and execute a monthly multi-channel content calendar for social platforms that supports the marketing calendar.
- Social Media Planning & Posting: ownership of the social media calendar and responsibility for creating, scheduling, and posting all content across all social channels (Instagram, Facebook, YouTube, LinkedIn, Twitter, etc.)
- Social Strategy & Growth: work with the Director of Marketing to execute social media strategies to increase our following, brand awareness and engagement. Responsible for monitoring organic metrics, meeting growth KPIs, ensuring the health of channels are met and maintained, staying on top of emerging social channels and trends, evaluating and presenting opportunities for social growth.
- Social Campaign Execution: own and execute campaigns across all social channels to grow brand awareness, drive engagement, and increase traffic to sites through both paid and non-paid tactics.
- Analyze performance metrics for social campaigns and make strategic recommendations.
Qualifications:
Formal Education and Experience
- Minimum 5 – 7 years proven experience in communications.
- Minimum of a bachelor’s degree or diploma in Journalism, Communications, Marketing, or related discipline
Knowledge and Skill Requirements
- Must be well-organized with strong attention to detail and follow-up skills. Ability to manage multiple assignments, meet deadlines, work independently.
- Exceptional command of the English language, preferably previous experience in a role with strong emphasis on writing and editing.
- Excellent oral communication and presentation skills
- A strong team player with a desire to learn and collaborate.
- Able to adapt to new assignments and apply best practices to refine and improve work processes and procedures.
- Demonstrated ability to build relationships with key stakeholders including corporate partners, volunteers, award recipients, and members.
- Excellent working knowledge of the media landscape, understanding of social media activation, and community engagement.
- Excellent judgment and discretion in handling sensitive data and confidential information
- Computer literacy, including proficiency with Microsoft Word, Excel, PowerPoint, Outlook
- Nice to have: CRM system, Meltwater, WuFoo, Campaign Monitor, Hootsuite, and WordPress (Training is available)
Considered an asset.
How to apply:
Submit your [resume and cover letter] to hr@ccab.com by 5:00pm on May 28, 2021 via email, with Sr. Communications Associate in the subject line. No phone calls or agencies.
CCAB would like to thank all applicants for applying for this position, however you will only be contacted if your candidacy is being considered. CCAB is committed to an inclusive and accessible recruitment and selection process. If you are invited to attend an interview and require an accommodation, please advise us in advance of our meeting.
We encourage applications from First Nations, Métis and Inuit candidates and all other qualified candidates. For more information about Canadian Council for Aboriginal Business, visit: www.ccab.com