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New report demonstrates the need to continue strengthening relationships between Indigenous business, government, and corporate Canada

New report demonstrates the need to continue strengthening relationships between Indigenous business, government, and corporate Canada

Toronto, ON – December 16, 2020 – Today, Canadian Council for Aboriginal Business (CCAB) and Sodexo Canada released a report summarizing the CCAB Business Recovery Forum – a first of its kind virtual event held on September 16, 2020. Over 600 participants attended the event. The Forum was a direct response to Indigenous businesses’ concern over finding solutions on how to move forward through this economic crisis. 

“As we maneuvered through new and uncharted circumstances, it was evident that we needed to think about recovery in addition to maintaining the momentum the Indigenous economy held leading up to last March. The COVID-19 pandemic has affected Indigenous businesses disproportionately, and while we had to gather virtually, it remains a key priority of CCAB to connect Indigenous and non-Indigenous businesses,” said Tabatha Bull, President and CEO, Canadian Council for Aboriginal Business. “CCAB is pleased to release this report alongside our partner, Sodexo Canada and together we commit to applying what we heard to continue to support Indigenous businesses and ensure an economic recovery that includes Indigenous business.”

“It was our great pleasure to sponsor the Business Recovery Forum, an exceptional event organized by CCAB this year,” said Erwin Joosten, Senior Vice-President Energy & Resources, Sodexo Canada. “This was for us the occasion to celebrate our partnership with our Indigenous partners and the communities where we work and share some of our experiences in working as true partners.”

Session outcomes indicated a need to strengthen a procurement relationship between Indigenous businesses and both government and corporate Canada. This will be vital for an equitable recovery from the COVID-19 pandemic.

Worth noting from the data and participant feedback is that CCAB’s Progressive Aboriginal Relations (PAR) program appears to be of growing interest to Canadian organizations. PAR is a certification program that helps organizations build effective and meaningful partnerships with Indigenous businesses and communities. Complementing this feedback was the recurring theme throughout the Forum of a need for meaningful partnerships where Indigenous businesses are involved from the initial stage of a project and are not an afterthought. 

Based on the feedback in the report, CCAB commits to: 

  • Working with government to advise them on simplifying the procurement process and reducing barriers for Indigenous business.
  • Continue efforts with all government levels and all departments, so they understand and advocate for Indigenous business and an increased Indigenous economy to benefit all.
  • Develop more research and collaborate with organizations, institutions, and governments to support Indigenous business and export growth.
  • Further promote Supply Change™ and the Aboriginal Procurement Marketplace to connect Indigenous businesses with corporations committed to supporting Indigenous businesses through procurement and established vendor partnerships.
  • Reinforce cultural awareness so that companies share rebuilding opportunities with Indigenous businesses and communities.
  • Continue to collaborate with other Indigenous organizations to achieve socio-economic prosperity.
  • Support outreach for the Progressive Aboriginal Relations (PAR) program to establish real and meaningful Indigenous partnerships.
  • Strive to communicate with and connect more people virtually and in meaningful ways.

About Canadian Council for Aboriginal Business:

CCAB is committed to the full participation of Indigenous peoples in Canada’s economy. As a national, non-partisan association, its mission is to promote, strengthen and enhance a prosperous Indigenous economy through the fostering of business relationships, opportunities, and awareness. CCAB offers knowledge, resources, and programs to its members to cultivate economic opportunities for Indigenous peoples and businesses across Canada. For more information, visit www.ccab.com.

About Sodexo

Sodexo delivers a wide range of customized solutions, designed to optimize work and living environments. Sodexo has been providing food and facilities management services in Canada for over 40 years, with a focus on enhancing safety, work process and well-being. Sodexo is a market leader in Canada. Sodexo has been recognized as a top employer for the past seven consecutive years. Sodexo is proud to have created the Sodexo Stop Hunger Foundation, an independent charitable organization that has raised over $3 million to fight hunger and donated more than one million meals to at-risk youth across Canada since 2007.

Sodexo is included in the CAC 40, FTSE 4 Good and DJSI indexes.

Key figures (as November 2020)
420,000 employees
1st in its sector in both the dow jones sustainability index (DJSI) and the 2020 SAM sustainability yearbook
64 countries
100 million consumers served daily

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For media enquiries, please contact: 

Amanda Charles
Communications Associate
Canadian Council for Aboriginal Business
acharles@ccab.com | 647-289-2753

Benefits

$12,500 (1 Available per Business Forum & Award Dinner)

Pre-Event Recognition and Branding

  • Sponsor logo on CCAB sponsorship event web page
  • Sponsor logo on event portal registration page and sponsor recognition page
  • Logo placement on all creative and collateral materials associated with the event
  • Logo recognition on social media platforms promoting entertainment

Event Recognition

  • 6 tickets to attend a Business Forum
  • 6 tickets to attend the Award Dinner (following the Forum)
  • Sponsor recognition in opening comments from event host and President & CEO remarks
  • Logo placement on all creative and collateral materials at the event
  • Background branding throughout the event
  • Logo displayed onscreen during the performances

Post-Events

  • Event ROI summary
  • Recognition in Aboriginal Business Report Magazine
  • Sponsor recognition in CCAB Annual Report
  • Logo on past events page on CCAB website

Benefits

$15,000 (1 Available per Business Forum)

Pre-Event Recognition and Branding

  • Sponsor logo on CCAB sponsorship event web page
  • Sponsor logo on event portal registration page and sponsorship recognition page
  • Logo placement on all creative and collateral materials associated with the event
  • Recognition on all social media platforms
  • Highlighted in sponsor of the week profile

Event Recognition

  • 8 tickets to attend a Business Forum
  • 8 tickets to attend the Award Dinner (following the Forum)
  • Sponsor recognition in opening comments from event host and President & CEO remarks
  • 30-second pre-recorded video greeting to be played during the luncheon
  • Logo placement on all creative and collateral materials at the event
  • Background branding throughout the event

Post-Events

  • Event ROI summary
  • Recognition in Aboriginal Business Report Magazine
  • Sponsor recognition in CCAB Annual Report
  • Logo on past events page on CCAB website

Benefits

$10,000 (Multiple available)

Pre-Event Recognition and Branding

  • Sponsor logo on CCAB sponsorship event web page
  • Sponsor logo on event portal registration page and sponsorship recognition page
  • Logo placement on all creative and collateral materials associated with the event
  • Recognition on all social media platforms
  • Highlighted in sponsor of the week profile

Event Recognition

  • 6 tickets to attend a Business Forum
  • 6 tickets to attend the Award Dinner (following the Forum)
  • Sponsor recognition in opening comments from event host and President & CEO remarks
  • Logo placement on all creative and collateral materials at the event
  • Background branding throughout the event

Post-Events

  • Event ROI summary
  • Recognition in Aboriginal Business Report Magazine
  • Sponsor recognition in CCAB Annual Report
  • Logo on past events page on CCAB website

Benefits

$20,000 (1 Available)

In 2023, CCAB hosts two days of events in Vancouver. Day one is the Indigenous Women in Leadership (IWIL) Business Forum, followed by a West Coast Welcome Reception. Day two is the West Coast Business Forum, followed by the CCAB Award Dinner.

Pre-Event Recognition and Branding

  • Sponsor logo on CCAB sponsorship event web page
  • Sponsor logo on event portal registration page and sponsor recognition page
  • Sponsor recognition in minimum of two communications through CCAB E-News and Campaign Monitor sent out to all members to promote event
  • Recognition on social media platforms
  • Highlighted in sponsor of the week profile

Event Recognition

  • 8 tickets to attend the IWIL Business Forum on Day one
  • 8 tickets to attend Welcome Reception on Day one
  • Sponsor recognition from CCAB CEO remarks
  • On-stage opportunity to speak and welcome guests to the reception
  • Exclusive logo branding on welcome signage, cocktail napkins
  • Distinct logo placement on all creative and collateral materials associated with the Welcome Reception, including food
  • stations, beverage bars, etc.

Post-Events

  • Event ROI summary
  • Recognition in Aboriginal Business Report Magazine
  • Sponsor recognition in CCAB Annual Report
  • Logo on Past Events page on CCAB website

Benefits

$10,000 (Multiple available)

Pre-Event Recognition and Branding

  • Sponsor logo on CCAB sponsorship event web page
  • Sponsor logo on event portal registration page and sponsorship recognition page
  • Logo placement on all creative and collateral materials associated with the event
  • Recognition on all social media platforms
  • Highlighted in sponsor of the week profile

Event Recognition

  • 6 tickets to attend a Business Forum
  • 6 tickets to attend the Award Dinner (following the Forum)
  • Sponsor recognition in opening comments from event host and President & CEO remarks
  • Logo placement on all creative and collateral materials at the event
  • Background branding throughout the event

Post-Events

  • Event ROI summary
  • Recognition in Aboriginal Business Report Magazine
  • Sponsor recognition in CCAB Annual Report
  • Logo on past events page on CCAB website

Benefits

$10,000 (1 Available per Award Dinner)

Pre-Event Recognition and Branding

  • Sponsor logo on CCAB sponsorship event web page
  • Sponsor logo on event portal registration page and sponsorship recognition page
  • Logo placement on all creative and collateral materials associated with the event
  • Recognition on all social media platforms
  • Highlighted in sponsor of the week profile

Event Recognition

  • 6 tickets to attend a Business Forum
  • 6 tickets to attend the Award Dinner (following the Forum)
  • Sponsor recognition in opening comments from event host and President & CEO remarks
  • Logo placement on all creative and collateral materials at the event
  • Logo on welcome signage at Reception
  • Background branding throughout the event

Post-Events

  • Event ROI summary
  • Recognition in Aboriginal Business Report Magazine
  • Sponsor recognition in CCAB Annual Report
  • Logo on past events page on CCAB website

Benefits

$10,000 (1 Available per Business Forum)

Pre-Event Recognition and Branding

  • Sponsor logo on CCAB sponsorship event web page
  • Sponsor logo on event portal registration page and sponsorship recognition page
  • Logo placement on all creative and collateral materials associated with the event
  • Recognition on all social media platforms
  • Highlighted in sponsor of the week profile

Event Recognition

  • 6 tickets to attend a Business Forum
  • 6 tickets to attend the Award Dinner (following the Forum)
  • Sponsor recognition in opening comments from event host and President & CEO remarks
  • Logo placement on all creative and collateral materials at the event
  • Background branding throughout the event
  • Exclusive logo placement on welcome signage at pre-event social

Post-Events

  • Event ROI summary
  • Recognition in Aboriginal Business Report Magazine
  • Sponsor recognition in CCAB Annual Report
  • Logo on past events page on CCAB website

Benefits

$2,500 (Multiple Available)

Pre-Event Recognition and Branding

  • Sponsor logo on CCAB event website
  • Sponsor logo on event portal registration page and sponsor recognition page

Event Recognition

  • 2 tickets to attend a Business Forum
  • 1 ticket to provide to an Indigenous Post-Secondary student
  • Logo recognition (Marketing to provide further details)
  • Background branding throughout the event

Post-Events

  • Event ROI summary
  • Recognition in Aboriginal Business Report Magazine
  • Sponsor recognition in CCAB Annual Report
  • Logo on past events page on CCAB website

Benefits

$12,500 (1 Available per Business Forum & Award Dinner)

Pre-Event Recognition and Branding

  • Sponsor logo on CCAB sponsorship event web page
  • Sponsor logo on event portal registration page and sponsor recognition page
  • Logo placement on all creative and collateral materials associated with the event
  • Logo recognition on social media platforms promoting entertainment

Event Recognition

  • 6 tickets to attend a Business Forum
  • 6 tickets to attend the Award Dinner (following the Forum)
  • Sponsor recognition in opening comments from event host and President & CEO remarks
  • Logo placement on all creative and collateral materials at the event
  • Background branding throughout the event
  • Logo displayed onscreen during the performances

Post-Events

  • Event ROI summary
  • Event ROI summary
  • Recognition in Aboriginal Business Report Magazine
  • Sponsor recognition in CCAB Annual Report
  • Logo on past events page on CCAB website

Benefits

$10,000 (1 Available per Business Forum)

Pre-Event Recognition and Branding

  • Sponsor logo on CCAB sponsorship event web page
  • Sponsor logo on event portal registration page and sponsorship recognition page
  • Logo placement on all creative and collateral materials associated with the event
  • Recognition on all social media platforms
  • Highlighted in sponsor of the week profile

Event Recognition

  • 6 tickets to attend a Business Forum
  • 6 tickets to attend the Award Dinner (following the Forum)
  • Sponsor recognition in opening comments from event host and President & CEO remarks
  • Logo placement on all creative and collateral materials at the event
  • Background branding throughout the event
  • Exclusive logo placement on welcome signage at pre-event social

Post-Events

  • Event ROI summary
  • Recognition in Aboriginal Business Report Magazine
  • Sponsor recognition in CCAB Annual Report
  • Logo on past events page on CCAB website

Benefits

$10,000 (Multiple available)

Pre-Event Recognition and Branding

  • Sponsor logo on CCAB sponsorship event web page
  • Sponsor logo on event portal registration page and sponsorship recognition page
  • Logo placement on all creative and collateral materials associated with the event
  • Recognition on all social media platforms
  • Highlighted in sponsor of the week profile

Event Recognition

  • 6 tickets to attend a Business Forum
  • 6 tickets to attend the Award Dinner (following the Forum)
  • Sponsor recognition in opening comments from event host and President & CEO remarks
  • Logo placement on all creative and collateral materials at the event
  • Background branding throughout the event

Post-Events

  • Event ROI summary
  • Recognition in Aboriginal Business Report Magazine
  • Sponsor recognition in CCAB Annual Report
  • Logo on past events page on CCAB website

Benefits

$5,500 (Between 3-5 Available per Business Forum)

Pre-Event Recognition and Branding

  • Sponsor logo on CCAB sponsorship event web page
  • Sponsor logo on event portal registration page and sponsor recognition page
  • Logo on sponsored session and speaker promotions

Event Recognition

  • 4 tickets to attend a Business Forum
  • Logo on all creative and collateral materials at the event
  • Background branding throughout the event
  • Logo on Session Breakout Signage
  • Moderator to do sponsor thank you at the beginning and end of session

Post-Events

  • Event ROI summary
  • Recognition in Aboriginal Business Report Magazine
  • Sponsor recognition in CCAB Annual Report
  • Logo on past events page on CCAB website

Benefits

$3,500 (1 Available per Business Forum)

Pre-Event Recognition and Branding

  • Sponsor logo on CCAB sponsorship event web page
  • Sponsor logo on event portal registration page and sponsor recognition page

Event Recognition

  • 2 tickets to attend a Business Forum
  • Exclusive logo on ‘Welcome to Coffee Connection’ signage
  • Logo on all creative and collateral materials at the event
  • Background branding throughout the event

Post-Events

  • Event ROI summary
  • Recognition in Aboriginal Business Report Magazine
  • Sponsor recognition in CCAB Annual Report
  • Logo on past events page on CCAB website