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‘Indsights: A Window into the Indigenous Economy’ Case Studies Featuring Indigenous Entrepreneurs

          

 

FOR IMMEDIATE RELEASE

‘Indsights: A Window into the Indigenous Economy’ Case Studies Featuring Indigenous Entrepreneurs

TORONTO, ON – December 1, 2022  Indsights: A Window into the Indigenous Economy is a project led by Humber College, in partnership with Canadian Council of Aboriginal Business (CCAB), to produce interactive case studies featuring success stories from Indigenous entrepreneurs, partnerships, and collaborations.

Each case study shows Canadian Indigenous businesses confronting economic barriers and emerging as innovative leaders.  Previous research completed by CCAB has shown that economic development in Indigenous communities positively impacts the general well-being of the community. This has led to an increase in job opportunities, skills development, capacity building, and putting money into Indigenous economies. Indigenous economic growth contributes to the overall Canadian economy to the tune of $30 billion annually.

“Using innovative digital storytelling, the Indsights project works directly with Indigenous businesses resulting in stories that can inspire future generations of Indigenous business leaders and the broader Canadian population,” says CCAB President and CEO, Tabatha Bull. “The wide range of economic structures and businesses illustrated in these stories demonstrates there is no one-size-fits-all paradigm for Indigenous economic success.”

This work aims to educate post-secondary students on the importance of Indigenous economic development in Canada, demonstrated through case studies of successful Indigenous businesses, partnerships, and illustrations of positive stakeholder engagement. It is part of Humber College and CCAB’s shared vision of putting the 2015 Truth and Reconciliation Commission (TRC) Report’s 94 Calls to Action into action, particularly Calls 63 and 64 on education, to encourage more Indigenous voices to be included in the mainstream curriculum. Even though the TRC and, more recently, the National Indigenous Economic Strategy called for more Indigenous content in Canadian classrooms, there are limited resources for post-secondary educators outside Indigenous studies programs. This project was initiated to help close this gap. The cases are free open educational resources available to teachers and professors through the project website. To meet different learning needs, there is a text-based case with a supplementary video and a recommended teaching note to guide a facilitated discussion.

“Indsights is about developing content that teachers and professors can use in the classroom so students can learn about the wide variety of Indigenous businesses that are thriving across the country,” says Humber College Professor and Principal Investigator, Audrey Wubbenhorst.  “We are so grateful to the participants for sharing their time and stories.”

Profile of Business Case Studies in Year One:

Pawgwasheeng Economic Development Corporation (PEDC): Ginny Michano is the president of PEDC, a 100% owned Indigenous corporation by Pawgwasheeng, Pays Plat First Nation. PEDC generates and maximizes economic development and commercial opportunities that encourage community and membership growth. It is dedicated to protecting the community’s values while preserving dignity and respect for its traditional territory and ways of life.

Birch Bark Coffee Company: Mark Marsolais-Nahwegahbow, like many Indigenous business owners, has a social goal that comes before making a profit. Birch Bark Coffee Company is an innovative social business that sells freshly roasted, Certified Organic, Fair-Trade, and SPP (Small Producers) Certified coffee. Its mission is “to work toward bringing clean drinking water to every Indigenous home suffering from ‘All Water Advisories’ by providing and installing, for those who are in need, certified water purification systems.”

Shades of Gray Pet Treats: Keri Gray runs the farm and retail pet food store owned and run by the Indigenous people of Algonquin of Pikwakanagan First Nation. Keri is committed to participating in and advancing the community’s heritage, which is why she is passionate about helping Indigenous communities, youth, and education. Keri uses the knowledge she has been shown to spread the word about how important it is to take care of our land for future use. Shades of Gray supports sustainable farming and other eco-friendly, long-term practices.

Over the span of three years, this project aims to study businesses across the country, varying on sizes, industries, locations, and business approaches. The focus of these case studies includes Indigenous entrepreneurship, partnerships, and skill development. The case studies can be distributed as free learning on the project website. An event in 2023 is expected to share stories and discuss how these cases can be used in the classroom effectively.

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About Canadian Council for Aboriginal Business:

CCAB is committed to the full participation of Indigenous peoples in Canada’s economy. As a national, non-partisan association, its mission is to promote, strengthen and enhance a prosperous Indigenous economy through the fostering of business relationships, opportunities, and awareness. CCAB offers knowledge, resources, and programs to its members to cultivate economic opportunities for Indigenous peoples and businesses across Canada. For more information, visit www.ccab.com

About Humber College Institute of Technology & Advanced Learning:

Humber College is focused on our students’ future. Humber provides career-focused education to more than 86,000 learners in-person at three main Toronto locations and online. As a global leader in polytechnic education, Humber students receive in-depth theoretical learning and hands-on experience with applied research and extensive industry connections. A comprehensive range of credentials, including honours undergraduate degrees, Ontario graduate certificates, diplomas, apprenticeships, and certificates, prepare career-ready global citizens to move seamlessly from education to employment. More than 86 per cent of Humber graduates are employed within six months of completing their studies. Visit humber.ca.

For more information contact:

Alannah Jabokwoam
Senior Associate, Communications & Public Relations
Canadian Council for Aboriginal Business
ajabokwoam@ccab.com
T: 416.961.8663 ext. 227

Humber Research & Innovation
research@humber.ca

Audrey Wubbenhorst, MA, MBA, ICD.D
Humber College Institute of Technology & Advanced Learning
Audrey.wubbenhorst@humber.ca

Benefits

$12,500 (1 Available per Business Forum & Award Dinner)

Pre-Event Recognition and Branding

  • Sponsor logo on CCAB sponsorship event web page
  • Sponsor logo on event portal registration page and sponsor recognition page
  • Logo placement on all creative and collateral materials associated with the event
  • Logo recognition on social media platforms promoting entertainment

Event Recognition

  • 6 tickets to attend a Business Forum
  • 6 tickets to attend the Award Dinner (following the Forum)
  • Sponsor recognition in opening comments from event host and President & CEO remarks
  • Logo placement on all creative and collateral materials at the event
  • Background branding throughout the event
  • Logo displayed onscreen during the performances

Post-Events

  • Event ROI summary
  • Recognition in Aboriginal Business Report Magazine
  • Sponsor recognition in CCAB Annual Report
  • Logo on past events page on CCAB website

Benefits

$15,000 (1 Available per Business Forum)

Pre-Event Recognition and Branding

  • Sponsor logo on CCAB sponsorship event web page
  • Sponsor logo on event portal registration page and sponsorship recognition page
  • Logo placement on all creative and collateral materials associated with the event
  • Recognition on all social media platforms
  • Highlighted in sponsor of the week profile

Event Recognition

  • 8 tickets to attend a Business Forum
  • 8 tickets to attend the Award Dinner (following the Forum)
  • Sponsor recognition in opening comments from event host and President & CEO remarks
  • 30-second pre-recorded video greeting to be played during the luncheon
  • Logo placement on all creative and collateral materials at the event
  • Background branding throughout the event

Post-Events

  • Event ROI summary
  • Recognition in Aboriginal Business Report Magazine
  • Sponsor recognition in CCAB Annual Report
  • Logo on past events page on CCAB website

Benefits

$10,000 (Multiple available)

Pre-Event Recognition and Branding

  • Sponsor logo on CCAB sponsorship event web page
  • Sponsor logo on event portal registration page and sponsorship recognition page
  • Logo placement on all creative and collateral materials associated with the event
  • Recognition on all social media platforms
  • Highlighted in sponsor of the week profile

Event Recognition

  • 6 tickets to attend a Business Forum
  • 6 tickets to attend the Award Dinner (following the Forum)
  • Sponsor recognition in opening comments from event host and President & CEO remarks
  • Logo placement on all creative and collateral materials at the event
  • Background branding throughout the event

Post-Events

  • Event ROI summary
  • Recognition in Aboriginal Business Report Magazine
  • Sponsor recognition in CCAB Annual Report
  • Logo on past events page on CCAB website

Benefits

$20,000 (1 Available)

In 2023, CCAB hosts two days of events in Vancouver. Day one is the Indigenous Women in Leadership (IWIL) Business Forum, followed by a West Coast Welcome Reception. Day two is the West Coast Business Forum, followed by the CCAB Award Dinner.

Pre-Event Recognition and Branding

  • Sponsor logo on CCAB sponsorship event web page
  • Sponsor logo on event portal registration page and sponsor recognition page
  • Sponsor recognition in minimum of two communications through CCAB E-News and Campaign Monitor sent out to all members to promote event
  • Recognition on social media platforms
  • Highlighted in sponsor of the week profile

Event Recognition

  • 8 tickets to attend the IWIL Business Forum on Day one
  • 8 tickets to attend Welcome Reception on Day one
  • Sponsor recognition from CCAB CEO remarks
  • On-stage opportunity to speak and welcome guests to the reception
  • Exclusive logo branding on welcome signage, cocktail napkins
  • Distinct logo placement on all creative and collateral materials associated with the Welcome Reception, including food
  • stations, beverage bars, etc.

Post-Events

  • Event ROI summary
  • Recognition in Aboriginal Business Report Magazine
  • Sponsor recognition in CCAB Annual Report
  • Logo on Past Events page on CCAB website

Benefits

$10,000 (Multiple available)

Pre-Event Recognition and Branding

  • Sponsor logo on CCAB sponsorship event web page
  • Sponsor logo on event portal registration page and sponsorship recognition page
  • Logo placement on all creative and collateral materials associated with the event
  • Recognition on all social media platforms
  • Highlighted in sponsor of the week profile

Event Recognition

  • 6 tickets to attend a Business Forum
  • 6 tickets to attend the Award Dinner (following the Forum)
  • Sponsor recognition in opening comments from event host and President & CEO remarks
  • Logo placement on all creative and collateral materials at the event
  • Background branding throughout the event

Post-Events

  • Event ROI summary
  • Recognition in Aboriginal Business Report Magazine
  • Sponsor recognition in CCAB Annual Report
  • Logo on past events page on CCAB website

Benefits

$10,000 (1 Available per Award Dinner)

Pre-Event Recognition and Branding

  • Sponsor logo on CCAB sponsorship event web page
  • Sponsor logo on event portal registration page and sponsorship recognition page
  • Logo placement on all creative and collateral materials associated with the event
  • Recognition on all social media platforms
  • Highlighted in sponsor of the week profile

Event Recognition

  • 6 tickets to attend a Business Forum
  • 6 tickets to attend the Award Dinner (following the Forum)
  • Sponsor recognition in opening comments from event host and President & CEO remarks
  • Logo placement on all creative and collateral materials at the event
  • Logo on welcome signage at Reception
  • Background branding throughout the event

Post-Events

  • Event ROI summary
  • Recognition in Aboriginal Business Report Magazine
  • Sponsor recognition in CCAB Annual Report
  • Logo on past events page on CCAB website

Benefits

$10,000 (1 Available per Business Forum)

Pre-Event Recognition and Branding

  • Sponsor logo on CCAB sponsorship event web page
  • Sponsor logo on event portal registration page and sponsorship recognition page
  • Logo placement on all creative and collateral materials associated with the event
  • Recognition on all social media platforms
  • Highlighted in sponsor of the week profile

Event Recognition

  • 6 tickets to attend a Business Forum
  • 6 tickets to attend the Award Dinner (following the Forum)
  • Sponsor recognition in opening comments from event host and President & CEO remarks
  • Logo placement on all creative and collateral materials at the event
  • Background branding throughout the event
  • Exclusive logo placement on welcome signage at pre-event social

Post-Events

  • Event ROI summary
  • Recognition in Aboriginal Business Report Magazine
  • Sponsor recognition in CCAB Annual Report
  • Logo on past events page on CCAB website

Benefits

$2,500 (Multiple Available)

Pre-Event Recognition and Branding

  • Sponsor logo on CCAB event website
  • Sponsor logo on event portal registration page and sponsor recognition page

Event Recognition

  • 2 tickets to attend a Business Forum
  • 1 ticket to provide to an Indigenous Post-Secondary student
  • Logo recognition (Marketing to provide further details)
  • Background branding throughout the event

Post-Events

  • Event ROI summary
  • Recognition in Aboriginal Business Report Magazine
  • Sponsor recognition in CCAB Annual Report
  • Logo on past events page on CCAB website

Benefits

$12,500 (1 Available per Business Forum & Award Dinner)

Pre-Event Recognition and Branding

  • Sponsor logo on CCAB sponsorship event web page
  • Sponsor logo on event portal registration page and sponsor recognition page
  • Logo placement on all creative and collateral materials associated with the event
  • Logo recognition on social media platforms promoting entertainment

Event Recognition

  • 6 tickets to attend a Business Forum
  • 6 tickets to attend the Award Dinner (following the Forum)
  • Sponsor recognition in opening comments from event host and President & CEO remarks
  • Logo placement on all creative and collateral materials at the event
  • Background branding throughout the event
  • Logo displayed onscreen during the performances

Post-Events

  • Event ROI summary
  • Event ROI summary
  • Recognition in Aboriginal Business Report Magazine
  • Sponsor recognition in CCAB Annual Report
  • Logo on past events page on CCAB website

Benefits

$10,000 (1 Available per Business Forum)

Pre-Event Recognition and Branding

  • Sponsor logo on CCAB sponsorship event web page
  • Sponsor logo on event portal registration page and sponsorship recognition page
  • Logo placement on all creative and collateral materials associated with the event
  • Recognition on all social media platforms
  • Highlighted in sponsor of the week profile

Event Recognition

  • 6 tickets to attend a Business Forum
  • 6 tickets to attend the Award Dinner (following the Forum)
  • Sponsor recognition in opening comments from event host and President & CEO remarks
  • Logo placement on all creative and collateral materials at the event
  • Background branding throughout the event
  • Exclusive logo placement on welcome signage at pre-event social

Post-Events

  • Event ROI summary
  • Recognition in Aboriginal Business Report Magazine
  • Sponsor recognition in CCAB Annual Report
  • Logo on past events page on CCAB website

Benefits

$10,000 (Multiple available)

Pre-Event Recognition and Branding

  • Sponsor logo on CCAB sponsorship event web page
  • Sponsor logo on event portal registration page and sponsorship recognition page
  • Logo placement on all creative and collateral materials associated with the event
  • Recognition on all social media platforms
  • Highlighted in sponsor of the week profile

Event Recognition

  • 6 tickets to attend a Business Forum
  • 6 tickets to attend the Award Dinner (following the Forum)
  • Sponsor recognition in opening comments from event host and President & CEO remarks
  • Logo placement on all creative and collateral materials at the event
  • Background branding throughout the event

Post-Events

  • Event ROI summary
  • Recognition in Aboriginal Business Report Magazine
  • Sponsor recognition in CCAB Annual Report
  • Logo on past events page on CCAB website

Benefits

$5,500 (Between 3-5 Available per Business Forum)

Pre-Event Recognition and Branding

  • Sponsor logo on CCAB sponsorship event web page
  • Sponsor logo on event portal registration page and sponsor recognition page
  • Logo on sponsored session and speaker promotions

Event Recognition

  • 4 tickets to attend a Business Forum
  • Logo on all creative and collateral materials at the event
  • Background branding throughout the event
  • Logo on Session Breakout Signage
  • Moderator to do sponsor thank you at the beginning and end of session

Post-Events

  • Event ROI summary
  • Recognition in Aboriginal Business Report Magazine
  • Sponsor recognition in CCAB Annual Report
  • Logo on past events page on CCAB website

Benefits

$3,500 (1 Available per Business Forum)

Pre-Event Recognition and Branding

  • Sponsor logo on CCAB sponsorship event web page
  • Sponsor logo on event portal registration page and sponsor recognition page

Event Recognition

  • 2 tickets to attend a Business Forum
  • Exclusive logo on ‘Welcome to Coffee Connection’ signage
  • Logo on all creative and collateral materials at the event
  • Background branding throughout the event

Post-Events

  • Event ROI summary
  • Recognition in Aboriginal Business Report Magazine
  • Sponsor recognition in CCAB Annual Report
  • Logo on past events page on CCAB website