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HUMBER COLLEGE AND THE CANADIAN COUNCIL FOR ABORIGINAL BUSINESS PARTNER FOR INDSIGHTS: A WINDOW INTO THE INDIGENOUS ECONOMY

Toronto, Ontario – (June 14, 2023) – Humber College, in partnership with the Canadian Council for Aboriginal Business (CCAB), is producing interactive case studies featuring success stories from Indigenous entrepreneurs, as well as partnerships and collaborations within Indigenous communities. The project, called Indsights, was developed in response to the Truth and Reconciliation Commission’s call for Indigenous voices to become part of mainstream educational curriculum. This project is funded by the College and Community Social Innovation Fund grant from the Natural Sciences and Engineering Research Council of Canada (NSERC).

The case studies highlight Canadian Indigenous business owners as they confront economic barriers and emerge as innovative leaders. As demonstrated in research previously conducted by CCAB, economic development in Indigenous communities positively impacts the general well-being of the community. Indigenous economic growth contributes $30 billion to Canada’s economy annually, leading to increased job opportunities, skill development, and capacity building in Indigenous communities.

“Using innovative digital storytelling, we are hoping to inspire and encourage future Indigenous business leaders,” says CCAB President and CEO, Tabatha Bull. “And by showcasing a diverse range of businesses with unique economic structures, we’re demonstrating there is no one-size-fits-all paradigm for Indigenous economic success. Diverse, robust sustainable Indigenous businesses will propel economic reconciliation and the entire Canadian economy forward.”

Indsights seeks to challenge perceptions of Indigenous economic prosperity and decolonize through engaging content and positive stories. Through the project, Canadian post-secondary students are educated on the importance of Indigenous economic development in Canada, demonstrated through case studies, partnerships, and illustrations of positive stakeholder engagement.

Humber College and CCAB share a vision of realizing the Truth and Reconciliation Commission Report’s 94 Calls to Action, especially Calls 62 to 65 which pertain to education. Indsights is part of Humber and CCAB’s effort to advance these Calls by incorporating Indigenous voices into mainstream academic curriculum. Though called for by both the TRC and the National Indigenous Economic Strategy, there are currently limited resources for post-secondary educators to include Indigenous content in their curriculum outside of Indigenous studies programs. Indsights seeks to close this gap and create innovative open educational resources for post-secondary educators to integrate into their curriculums. Educators and learners can access Indsights on the project website at no cost. To accommodate diverse learning needs, the materials include text-based cases, supplementary videos, and a discussion facilitator guide for educators.

“Indsights is about developing content that teachers and professors can integrate into their courses, curriculums, and classrooms,” says Audrey Wubbenhorst, a professor at Humber College and principal investigator with Indsights. “It’s important for learners to see Indigenous businesses thriving across the country and hear their stories. We’re incredibly thankful to our participants for sharing their time and stories for the benefit of future generations.”

Case Study Participants Available for Interviews:

Nuez Acres: Anthony Wingham is a Métis entrepreneur and founder of Nuez Acres, located on the unceded lands of the Katzie, Kwantlen, Matsqui, and Semiahmoo First Nations in Fort Langley, British Columbia. Nuez Acres is a seed-to-skin clean beauty company which specializes in pecan-based products.

“Pecans are actually one of the first things that were colonized when settlers came into Canada back in the 1800s. The word pecan, the original word is an Algonquin word from the Great Lakes of Ontario,” explains Wingham. “It’s really turned into almost a decolonization story.”

Video: www.indsights.ca/stories/nuez-acres.

Bentwood Skateboards: Brenda Knights is a co-owner of Bentwood Skateboards – the first Indigenous-owned skateboarding brand in Canada and internationally. Brenda is from Kwantlen First Nation and has worked closely with her First Nation to launch their economic development initiatives. Along with her business partner Jason Bothe, an established figure in the skateboarding industry, Knights is bringing Indigenous art, culture, and values to skateboarding.

“In my nation, we’re taught to live by seven laws, and it’s health, happiness, humbleness, generations, generosity, forgiveness, and understanding, and we try to bring those principles to the business,” says Knights. As part of that commitment, Bentwood sponsors and offers mentorship to a young Indigenous skateboarder who embodies those seven principals. “Our dream would be to see an Indigenous skateboarder in the Olympics.”

Video: www.indsights.ca/stories/bentwood-skateboards.

Indigenous Treaty Partners: Corey Mattie and Houston Barnaby are the founders of Indigenous Treaty Partners, an Indigenous-owned and operated cultural training and consulting service for organizations of all sizes. Their mission is “to Indigenize corporate Canada by delivering the highest quality Indigenous consulting services.”

“One of the considerations that we’ve always taken very seriously is what it means to be Indigenous in the twenty-first century. We didn’t just want to be Indigenous people who own a business, but we wanted to be an Indigenous business,” says Barnaby. “That meant bringing our principles that our peoples have always had for thousands of years into the modern day.”

Video: www.indsights.ca/stories/indigenous-treaty-partners.

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About Canadian Council for Aboriginal Business:

CCAB is committed to the full participation of Indigenous peoples in Canada’s economy. As a national, non-partisan association, its mission is to promote, strengthen and enhance a prosperous Indigenous economy through the fostering of business relationships, opportunities, and awareness. CCAB offers knowledge, resources, and programs to its members to cultivate economic opportunities for Indigenous peoples and businesses across Canada. For more information, visit www.ccab.com.

About Humber College Institute of Technology & Advanced Learning:

Humber College is focused on our students’ future. Humber provides career-focused education to more than 86,000 learners in-person at three main Toronto locations and online. As a global leader in polytechnic education, Humber students receive in-depth theoretical learning and hands-on experience with applied research and extensive industry connections. A comprehensive range of credentials, including honours undergraduate degrees, Ontario graduate certificates, diplomas, apprenticeships, and certificates, prepare career-ready global citizens to move seamlessly from education to employment. More than 86 per cent of Humber graduates are employed within six months of completing their studies. Visit www.humber.ca.

Media Contact:

Matthew Hildebrandt
Symmetry Public Relations
matthew@symmetry-pr.com
306.241.8116

Melody Lynch
Symmetry Public Relations
melody@symmetry-pr.com
306.250.7235

Benefits

$12,500 (1 Available per Business Forum & Award Dinner)

Pre-Event Recognition and Branding

  • Sponsor logo on CCAB sponsorship event web page
  • Sponsor logo on event portal registration page and sponsor recognition page
  • Logo placement on all creative and collateral materials associated with the event
  • Logo recognition on social media platforms promoting entertainment

Event Recognition

  • 6 tickets to attend a Business Forum
  • 6 tickets to attend the Award Dinner (following the Forum)
  • Sponsor recognition in opening comments from event host and President & CEO remarks
  • Logo placement on all creative and collateral materials at the event
  • Background branding throughout the event
  • Logo displayed onscreen during the performances

Post-Events

  • Event ROI summary
  • Recognition in Aboriginal Business Report Magazine
  • Sponsor recognition in CCAB Annual Report
  • Logo on past events page on CCAB website

Benefits

$15,000 (1 Available per Business Forum)

Pre-Event Recognition and Branding

  • Sponsor logo on CCAB sponsorship event web page
  • Sponsor logo on event portal registration page and sponsorship recognition page
  • Logo placement on all creative and collateral materials associated with the event
  • Recognition on all social media platforms
  • Highlighted in sponsor of the week profile

Event Recognition

  • 8 tickets to attend a Business Forum
  • 8 tickets to attend the Award Dinner (following the Forum)
  • Sponsor recognition in opening comments from event host and President & CEO remarks
  • 30-second pre-recorded video greeting to be played during the luncheon
  • Logo placement on all creative and collateral materials at the event
  • Background branding throughout the event

Post-Events

  • Event ROI summary
  • Recognition in Aboriginal Business Report Magazine
  • Sponsor recognition in CCAB Annual Report
  • Logo on past events page on CCAB website

Benefits

$10,000 (Multiple available)

Pre-Event Recognition and Branding

  • Sponsor logo on CCAB sponsorship event web page
  • Sponsor logo on event portal registration page and sponsorship recognition page
  • Logo placement on all creative and collateral materials associated with the event
  • Recognition on all social media platforms
  • Highlighted in sponsor of the week profile

Event Recognition

  • 6 tickets to attend a Business Forum
  • 6 tickets to attend the Award Dinner (following the Forum)
  • Sponsor recognition in opening comments from event host and President & CEO remarks
  • Logo placement on all creative and collateral materials at the event
  • Background branding throughout the event

Post-Events

  • Event ROI summary
  • Recognition in Aboriginal Business Report Magazine
  • Sponsor recognition in CCAB Annual Report
  • Logo on past events page on CCAB website

Benefits

$20,000 (1 Available)

In 2023, CCAB hosts two days of events in Vancouver. Day one is the Indigenous Women in Leadership (IWIL) Business Forum, followed by a West Coast Welcome Reception. Day two is the West Coast Business Forum, followed by the CCAB Award Dinner.

Pre-Event Recognition and Branding

  • Sponsor logo on CCAB sponsorship event web page
  • Sponsor logo on event portal registration page and sponsor recognition page
  • Sponsor recognition in minimum of two communications through CCAB E-News and Campaign Monitor sent out to all members to promote event
  • Recognition on social media platforms
  • Highlighted in sponsor of the week profile

Event Recognition

  • 8 tickets to attend the IWIL Business Forum on Day one
  • 8 tickets to attend Welcome Reception on Day one
  • Sponsor recognition from CCAB CEO remarks
  • On-stage opportunity to speak and welcome guests to the reception
  • Exclusive logo branding on welcome signage, cocktail napkins
  • Distinct logo placement on all creative and collateral materials associated with the Welcome Reception, including food
  • stations, beverage bars, etc.

Post-Events

  • Event ROI summary
  • Recognition in Aboriginal Business Report Magazine
  • Sponsor recognition in CCAB Annual Report
  • Logo on Past Events page on CCAB website

Benefits

$10,000 (Multiple available)

Pre-Event Recognition and Branding

  • Sponsor logo on CCAB sponsorship event web page
  • Sponsor logo on event portal registration page and sponsorship recognition page
  • Logo placement on all creative and collateral materials associated with the event
  • Recognition on all social media platforms
  • Highlighted in sponsor of the week profile

Event Recognition

  • 6 tickets to attend a Business Forum
  • 6 tickets to attend the Award Dinner (following the Forum)
  • Sponsor recognition in opening comments from event host and President & CEO remarks
  • Logo placement on all creative and collateral materials at the event
  • Background branding throughout the event

Post-Events

  • Event ROI summary
  • Recognition in Aboriginal Business Report Magazine
  • Sponsor recognition in CCAB Annual Report
  • Logo on past events page on CCAB website

Benefits

$10,000 (1 Available per Award Dinner)

Pre-Event Recognition and Branding

  • Sponsor logo on CCAB sponsorship event web page
  • Sponsor logo on event portal registration page and sponsorship recognition page
  • Logo placement on all creative and collateral materials associated with the event
  • Recognition on all social media platforms
  • Highlighted in sponsor of the week profile

Event Recognition

  • 6 tickets to attend a Business Forum
  • 6 tickets to attend the Award Dinner (following the Forum)
  • Sponsor recognition in opening comments from event host and President & CEO remarks
  • Logo placement on all creative and collateral materials at the event
  • Logo on welcome signage at Reception
  • Background branding throughout the event

Post-Events

  • Event ROI summary
  • Recognition in Aboriginal Business Report Magazine
  • Sponsor recognition in CCAB Annual Report
  • Logo on past events page on CCAB website

Benefits

$10,000 (1 Available per Business Forum)

Pre-Event Recognition and Branding

  • Sponsor logo on CCAB sponsorship event web page
  • Sponsor logo on event portal registration page and sponsorship recognition page
  • Logo placement on all creative and collateral materials associated with the event
  • Recognition on all social media platforms
  • Highlighted in sponsor of the week profile

Event Recognition

  • 6 tickets to attend a Business Forum
  • 6 tickets to attend the Award Dinner (following the Forum)
  • Sponsor recognition in opening comments from event host and President & CEO remarks
  • Logo placement on all creative and collateral materials at the event
  • Background branding throughout the event
  • Exclusive logo placement on welcome signage at pre-event social

Post-Events

  • Event ROI summary
  • Recognition in Aboriginal Business Report Magazine
  • Sponsor recognition in CCAB Annual Report
  • Logo on past events page on CCAB website

Benefits

$2,500 (Multiple Available)

Pre-Event Recognition and Branding

  • Sponsor logo on CCAB event website
  • Sponsor logo on event portal registration page and sponsor recognition page

Event Recognition

  • 2 tickets to attend a Business Forum
  • 1 ticket to provide to an Indigenous Post-Secondary student
  • Logo recognition (Marketing to provide further details)
  • Background branding throughout the event

Post-Events

  • Event ROI summary
  • Recognition in Aboriginal Business Report Magazine
  • Sponsor recognition in CCAB Annual Report
  • Logo on past events page on CCAB website

Benefits

$12,500 (1 Available per Business Forum & Award Dinner)

Pre-Event Recognition and Branding

  • Sponsor logo on CCAB sponsorship event web page
  • Sponsor logo on event portal registration page and sponsor recognition page
  • Logo placement on all creative and collateral materials associated with the event
  • Logo recognition on social media platforms promoting entertainment

Event Recognition

  • 6 tickets to attend a Business Forum
  • 6 tickets to attend the Award Dinner (following the Forum)
  • Sponsor recognition in opening comments from event host and President & CEO remarks
  • Logo placement on all creative and collateral materials at the event
  • Background branding throughout the event
  • Logo displayed onscreen during the performances

Post-Events

  • Event ROI summary
  • Event ROI summary
  • Recognition in Aboriginal Business Report Magazine
  • Sponsor recognition in CCAB Annual Report
  • Logo on past events page on CCAB website

Benefits

$10,000 (1 Available per Business Forum)

Pre-Event Recognition and Branding

  • Sponsor logo on CCAB sponsorship event web page
  • Sponsor logo on event portal registration page and sponsorship recognition page
  • Logo placement on all creative and collateral materials associated with the event
  • Recognition on all social media platforms
  • Highlighted in sponsor of the week profile

Event Recognition

  • 6 tickets to attend a Business Forum
  • 6 tickets to attend the Award Dinner (following the Forum)
  • Sponsor recognition in opening comments from event host and President & CEO remarks
  • Logo placement on all creative and collateral materials at the event
  • Background branding throughout the event
  • Exclusive logo placement on welcome signage at pre-event social

Post-Events

  • Event ROI summary
  • Recognition in Aboriginal Business Report Magazine
  • Sponsor recognition in CCAB Annual Report
  • Logo on past events page on CCAB website

Benefits

$10,000 (Multiple available)

Pre-Event Recognition and Branding

  • Sponsor logo on CCAB sponsorship event web page
  • Sponsor logo on event portal registration page and sponsorship recognition page
  • Logo placement on all creative and collateral materials associated with the event
  • Recognition on all social media platforms
  • Highlighted in sponsor of the week profile

Event Recognition

  • 6 tickets to attend a Business Forum
  • 6 tickets to attend the Award Dinner (following the Forum)
  • Sponsor recognition in opening comments from event host and President & CEO remarks
  • Logo placement on all creative and collateral materials at the event
  • Background branding throughout the event

Post-Events

  • Event ROI summary
  • Recognition in Aboriginal Business Report Magazine
  • Sponsor recognition in CCAB Annual Report
  • Logo on past events page on CCAB website

Benefits

$5,500 (Between 3-5 Available per Business Forum)

Pre-Event Recognition and Branding

  • Sponsor logo on CCAB sponsorship event web page
  • Sponsor logo on event portal registration page and sponsor recognition page
  • Logo on sponsored session and speaker promotions

Event Recognition

  • 4 tickets to attend a Business Forum
  • Logo on all creative and collateral materials at the event
  • Background branding throughout the event
  • Logo on Session Breakout Signage
  • Moderator to do sponsor thank you at the beginning and end of session

Post-Events

  • Event ROI summary
  • Recognition in Aboriginal Business Report Magazine
  • Sponsor recognition in CCAB Annual Report
  • Logo on past events page on CCAB website

Benefits

$3,500 (1 Available per Business Forum)

Pre-Event Recognition and Branding

  • Sponsor logo on CCAB sponsorship event web page
  • Sponsor logo on event portal registration page and sponsor recognition page

Event Recognition

  • 2 tickets to attend a Business Forum
  • Exclusive logo on ‘Welcome to Coffee Connection’ signage
  • Logo on all creative and collateral materials at the event
  • Background branding throughout the event

Post-Events

  • Event ROI summary
  • Recognition in Aboriginal Business Report Magazine
  • Sponsor recognition in CCAB Annual Report
  • Logo on past events page on CCAB website