Digital Directions: Discussion on the findings of Google Canada’s Indigenous-led Business Poll
This report presents the results of a poll conducted with 174 Indigenous business leaders from across Canada between June 24 and July 29, 2022. The sample was supplemented from an extensive list of Indigenous businesses produced and maintained by CCAB. This inclusion ensured that the sample was large enough to report on, while shedding light on this comparatively small and difficult-to-reach population.
The comparisons with the Indigenous business population are based on a poll of 2,000 senior business leaders from small, medium, and large businesses from a variety of industries, including Indigenous businesses. Thus, we compared Indigenous business characteristics to “all businesses” or the “Canadian business average.”
Studies like this one are valuable because they show how small and medium-sized businesses in Canada are adjusting to the increasing digitalization of the economy. For CCAB, the research demonstrates the strength of the Indigenous business sector and the risks of failing to seize the opportunity of the digital economy.