Indigenous Tourism Ontario (ITO) is the province’s first and only dedicated Indigenous tourism organization that focuses on uniting communities, Indigenous organizations and industry leaders to support the growth of Indigenous tourism in Ontario.
ITO establishes a platform for Indigenous cultural expression and preservation through tourism by focusing on our four pillars:
- Human Resources & Training
- Product Development
- Marketing & Branding
- Cultural Authenticity
Our mission is to assist Indigenous communities and entrepreneurs with programs that build capacity to produce high quality products and services. Our success will be guided by the positive impact on our people, the environment and the economy. For our welcomed visitors and tourists, we will ensure that our products and services provide a meaningful and memorable Indigenous experience.