PAR is a certification program that confirms corporate performance in Aboriginal relations at the Bronze, Silver or Gold level. Certified companies promote their level with a PAR logo signaling to communities that they are good business partners; great places to work, and are committed to prosperity in Aboriginal communities.
The PAR logo provides a high level of assurance to communities because the designation is supported by an independent, third party verification of company reports. The final company level is determined by a jury comprised of Aboriginal business people.
Since the program’s introduction 10 years ago PAR was and remains the only corporate responsibility assurance program with an emphasis on Aboriginal relations.